are you committed to social media?
Posted in blog
Without exception all of the Marketing box’s clients have social media on their agenda. Social media strategies can and do produce some great results depending on your objectives, which as we have already discussed before need to be well thought ...
causing brand offence
Posted in blog
With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell t-shirts and jumpers. They don’t develop vaccines for the underdeveloped countries. They don’t create ...
are you in danger of cyberstalking your customers?
Posted in blog
Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a new online 're-marketing' service allows you to follow visitors off-site. At what point does ‘targeted services’ become downright creepy and desperate? A few months ...
nothing but the best for baby?
Posted in blog
‘Emotional blackmail’ tactics are increasingly used to promote brands - do we as marketers have any responsibility to consumers not to deliberately create a false sense of fear or guilt to sell our clients products, or are we simply satisfying ...
are you serving up an empty plate?
Posted in blog
Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter and it seems that practically every topic HAS to have the word “social” ...
why can’t customers just stop whinging?
Posted in blog
Customers eh? Why don’t they just shut up and buy our stuff. You’d think they had a choice or something. This week has seen a customer rebellion against Sir Stuart Roses’ continued revamping of the Marks & Spencer retail brand, with ...
