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blog
Oct 2014 03

are you committed to social media?

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commited to social media

Without exception all of the Marketing box’s clients have social media on their agenda.  Social media strategies can and do produce some great results depending on your objectives, which as we have already discussed before need to be well thought ...

Aug 2014 01

causing brand offence

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causing brand offence

With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell  t-shirts and jumpers. They don’t develop vaccines for underdeveloped countries.  They don’t create solutions ...

Jun 2014 06

are you in danger of cyberstalking your customers?

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Cyberbot

Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a popular online 're-marketing' service allows you to follow visitors off-site.  At what point does ‘targeted services’ become downright creepy and desperate? A few years ...

Mar 2014 07

nothing but the best for baby?

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moneybabyoptimised

‘Emotional blackmail’ tactics are increasingly used to promote brands - do we as marketers have any responsibility to consumers not to deliberately create a false sense of fear or guilt to sell our clients products, or are we simply satisfying ...

Jan 2014 12

are you serving up an empty plate?

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EmptyPlateorange

Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter  and it seems that practically every topic HAS to have the word “social” ...

Jul 2013 04

do your brand ambassadors work?

Posted in blog
girlasleepmboxed

The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...

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