A BRAND TO BE TAKEN SERIOUSLY
Butterfly was born out of classic brand principles. The client came to The Marketing Box with a piece of highly sophisticated and complex automation software code, and an objective.
They knew they had a market winning piece of software and the technical expertise to develop it. They knew they had the right commercial experience and contacts to approach resellers and develop relationships with the right industry leaders.
What they didn’t have was a brand.
The Marketing Box provided them with a set of marketing communications which not only gave them something to sell, it gave them gravitas amongst the big players, and it projected the brand values that reflect the products key USP’s in a memorable and professional manner.
Butterfly continues to grow from strentgh to strength gaining partner contracts with some of the Industry’s biggest names, and has established itself as the market leader in this particular software field, thanks largely to the strength of this memorable brand.
The only problem they now face is keeping up with the demand!

