RE-ENFORCING THE BRAND

Chase Moulande are the largest recruitment agency specialising in the Payroll industry.

They wanted a series of fresh concepts for their magazine and online corporate advertising to re-enforce their brand values of well established contact networks coupled with many years of experience, which were being undermined by aggressive new competitors entering the market.

These designs were then extended for new business generation activity utilising email to inform prospects of current available staff and to keep the Chase Moulande brand front of mind.

A further project involved developing a sub-brand with its own separate values, which would compete directly with the smaller market entrants who claimed to be more-reactive and approachable than the ‘corporate’ Chase Moulande.

This again involved online marketing, as well as exhibition and conference sales materials. This sub-brand successfully built up its client base leveraging a different set of brand values from the parent organisation.