DEVELOPING PRODUCT BRANDS

ADP freedom is an innovative web based payroll and HR solution delivered by ADP UK.

From conception, The Marketing Box worked closely with the product management team to establish the brand values and unique selling point’s that would differentiate the solution in a crowded market, and created the ‘freedom’ brand accordingly.

The launch involved a fully integrated range of marcoms including advertising, PR, website, brochures, sales tools, exhibitions and more. Two further version releases have required extensive marketing support to showcase the new  features and generate new leads for the sales teams.

ADP freedom is now well established as the market leading solution propelling ADP to no.1 in the UK in line with its worldwide status.

We  also worked with the product management team to launch a complementary product (time & attendance), which included competitor research & business case planning, sales and market collaterals, PR, internal and external sales launches, all in concert with the established ADP corporate and freedom brand portfolio.