A BRAND TO STAND OUT

SharpOWL was the eventual brand developed as part of a major project to market a leading edge automated billing system built by Foundation systems for the professional services market (PSA).

The project included co-ordinating product strategy, brand development and marketing, relationship and channel strategies and market roll out.

As well as developing the creative brand, an extensive range of integrated marketing communications were rolled out, including websites, collateral, exhibitions, sales tools, internal and customer events and partner support materials.

Part of the project also involved leveraging relationships with influential analysts (Aberdeen group / Gartner) and market commentators, and negotiating partnerships, eventually leading to a collaborative joint sales and marketing drive with Microsoft Project UK & US and amalgamation into the Sun Accounts product portfolio.

The SharpOWL campaign achieved overall runner-up at the CSSA Technology Marketing IT Excellence Awards.