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Archive for blog
Oct 2014 03

are you committed to social media?

Posted in blog
commited to social media

Without exception all of the Marketing box’s clients have social media on their agenda.  Social media strategies can and do produce some great results depending on your objectives, which as we have already discussed before need to be well thought ...

Aug 2014 01

causing brand offence

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causing brand offence

With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell  t-shirts and jumpers. They don’t develop vaccines for underdeveloped countries.  They don’t create solutions ...

Jun 2014 06

are you in danger of cyberstalking your customers?

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Cyberbot

Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a popular online 're-marketing' service allows you to follow visitors off-site.  At what point does ‘targeted services’ become downright creepy and desperate? A few years ...

Mar 2014 07

nothing but the best for baby?

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moneybabyoptimised

‘Emotional blackmail’ tactics are increasingly used to promote brands - do we as marketers have any responsibility to consumers not to deliberately create a false sense of fear or guilt to sell our clients products, or are we simply satisfying ...

Jan 2014 12

are you serving up an empty plate?

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EmptyPlateorange

Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter  and it seems that practically every topic HAS to have the word “social” ...

Jul 2013 04

do your brand ambassadors work?

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girlasleepmboxed

The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...

Apr 2013 13

is your brand roadworthy?

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Brandroadworthy

My brother is a driving instructor.  He teaches his pupils an acronym that they are supposed to check before they set off on any journey –  Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...

Jul 2011 21

why can’t customers just stop whinging?

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M&Scustomers

Customers eh?  Why don’t they just shut up and buy our stuff.  You’d think they had a choice or something. This week has seen a customer rebellion against Sir Stuart Roses’ continued revamping of the Marks & Spencer retail brand, with ...

Jul 2011 14

how ruthless should you be with brands?

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ruthlessbrands

Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...

Jun 2011 24

is social media really dying?

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i-told-youi-was-ill

Now, before any stressed out brand managers who have just invested half this years budget into a whizz bang social media strategy have a heart attack, let me assure you that the short answer is no.  If you are in ...

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