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Case Studies
Chase Moulande

re-enforcing the brand

Chase moulande are the largest recruitment agency specialising in in the Payroll industry.

They wanted a series of fresh concepts for their advertising and lead generation programmes which would re-enforce their brand values against a number of aggressive new competitors.

The team established what the key selling points of Chase Moulande were – quality, experience, knowledge and industry relationships.  The copy reflected why the Chase Moulande customers came back time and time again, and re-enforced the added value proposition that justified their costs, when compared to the ‘cheaper’ rivals.

The campaign involved a series of print advertising augmented with regular email targeted at the print media readership and a social media strategy involving LinkedIn, Twitter and Facebook.

 

We use the Marketing box as and when we are able to engage in marketing activity, and we have always found Rob’s project management innovative and creative.  He has taken the time to understand our business and brand strengths, and together we are able to determine our most effective way forward, based on our budget and priorities.

Chris Fitzgerald, Managing Director for Chase Moulande

 

 




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