a brand to stand out

SharpOWL was the eventual brand developed as part of a major project to market a leading edge automated billing system in conjunction with Microsoft for the global professional services automation market (PSA).

The project included co-ordinating product strategy, brand development and marketing, relationship & channel strategies and market roll out with a final exit strategy of vendor purchase.

As well as developing the brand, a series of integrated marketing communications were rolled out, including websites, collateral, exhibitions, sales tools, internal & customer events and partner support materials.

Part of the project also involved leveraging relationships with influential analysts (Aberdeen Group / Gartner) and market commentators, and negotiating partnerships – eventually leading to a collaborative joint sales and marketing drive with Microsoft Project UK & US and successful amalgamation into the Sun Accounts worldwide product portfolio.

Following the successful vendor sale, the SharpOWL campaign achieved overall runner-up at the CSSA Technology Marketing IT Excellence Awards.

 

Rob is a highly skilled and focused team player. As well as demonstrating his creative flair, he & his team managed to co-ordinate and drive a multitude of interdependent projects that ensured SharpOWL’s development and roll out was completely seamless. The M box really were a pleasure to work with.

Peter Dryer, Global Sales Director for Foundation Systems Ltd