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Case Studies
Siena Red

building a brand to compete

Siena Red are a UK recruitment company working in the extremely competitive IT sector.

In such a saturated market, they struggled to differentiate themselves and gain a competitive edge. Repeat business was low and the organisation was unable to grow. Loyalty tended to be with individuals rather than the company – exposing them to the risk of key people leaving with key clients.

The project began with the Marketing box identifying and establishing ‘ownable’ brand values Siena Red could offer the market and incorporated those into a strong and identifiable corporate identity, instantly giving them a marketing edge over their direct competitors.

Once the support tools had been created (website/PDF brochures etc) the project went on to look at loyalty schemes and ways of increasing repeat business through relationship building via their CRM and email marketing systems.

The final phase of the project was to look at increasing lead generation and attracting ongoing new business through cost-effective marketing communications – via email, social media and the web.

The project is a good example of strategic planning which included key members of the organisation from the outset. It gained support and created brand ambassadors, who live and breath the values that they helped to agree and create.


The Marketing Box has given our company focus. By challenging us to clearly define our brand values, we were able to differentiate ourselves in a competitive market, and grow the business on a solid footing. I am glad we have the M box on our side to to help us with key decisions on our strategy going forward.

Oliver Craggs, Managing Director for Siena Red