causing brand offence
Posted in blog
With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell t-shirts and jumpers. They don’t develop vaccines for the underdeveloped countries. They don’t create ...
are you in danger of cyberstalking your customers?
Posted in blog
Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a new online 're-marketing' service allows you to follow visitors off-site. At what point does ‘targeted services’ become downright creepy and desperate? A few months ...
why can’t customers just stop whinging?
Posted in blog
Customers eh? Why don’t they just shut up and buy our stuff. You’d think they had a choice or something. This week has seen a customer rebellion against Sir Stuart Roses’ continued revamping of the Marks & Spencer retail brand, with ...
