causing brand offence
Posted in blog
With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell t-shirts and jumpers. They don’t develop vaccines for the underdeveloped countries. They don’t create ...
are you serving up an empty plate?
Posted in blog
Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter and it seems that practically every topic HAS to have the word “social” ...
how ruthless should you be with brands?
Posted in blog
Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...
do your brand ambassadors work?
Posted in blog
The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...
