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Aug 2014 01

causing brand offence

Posted in blog
causing brand offence

With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell  t-shirts and jumpers. They don’t develop vaccines for underdeveloped countries.  They don’t create solutions ...

Jan 2014 12

are you serving up an empty plate?

Posted in blog
EmptyPlateorange

Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter  and it seems that practically every topic HAS to have the word “social” ...

Jul 2013 04

do your brand ambassadors work?

Posted in blog
girlasleepmboxed

The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...

Jul 2011 14

how ruthless should you be with brands?

Posted in blog
ruthlessbrands

Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...