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Aug 2014 01

causing brand offence

Posted in blog
causing brand offence

With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell  t-shirts and jumpers. They don’t develop vaccines for underdeveloped countries.  They don’t create solutions ...

Jun 2014 06

are you in danger of cyberstalking your customers?

Posted in blog
Cyberbot

Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a popular online 're-marketing' service allows you to follow visitors off-site.  At what point does ‘targeted services’ become downright creepy and desperate? A few years ...

Jan 2014 12

are you serving up an empty plate?

Posted in blog
EmptyPlateorange

Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter  and it seems that practically every topic HAS to have the word “social” ...

Jul 2013 04

do your brand ambassadors work?

Posted in blog
girlasleepmboxed

The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...

Apr 2013 13

is your brand roadworthy?

Posted in blog
Brandroadworthy

My brother is a driving instructor.  He teaches his pupils an acronym that they are supposed to check before they set off on any journey –  Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...

Jul 2011 21

why can’t customers just stop whinging?

Posted in blog
M&Scustomers

Customers eh?  Why don’t they just shut up and buy our stuff.  You’d think they had a choice or something. This week has seen a customer rebellion against Sir Stuart Roses’ continued revamping of the Marks & Spencer retail brand, with ...

Jun 2011 16

once a Volvo always a Volvo?

Posted in blog
volvoimagembox

You could almost hear the collective spluttering into several dozen caramel lattes over at the Volvo marketing headquarters in Marlow. On Friday, the Telegraph’s leaked Westminster papers uncovering a plot in 2007 to oust Tony Blair in favour of Gordon Brown ...