causing brand offence
Posted in blog
With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell t-shirts and jumpers. They don’t develop vaccines for the underdeveloped countries. They don’t create ...
are you in danger of cyberstalking your customers?
Posted in blog
Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a new online 're-marketing' service allows you to follow visitors off-site. At what point does ‘targeted services’ become downright creepy and desperate? A few months ...
are you serving up an empty plate?
Posted in blog
Seems these days that social media is taking over marketing. I mean really taking over. Like nothing else exists. All day I get bombarded via email / linkedin / twitter and it seems that practically every topic HAS to have the word “social” ...
why can’t customers just stop whinging?
Posted in blog
Customers eh? Why don’t they just shut up and buy our stuff. You’d think they had a choice or something. This week has seen a customer rebellion against Sir Stuart Roses’ continued revamping of the Marks & Spencer retail brand, with ...
do your brand ambassadors work?
Posted in blog
The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...
once a Volvo always a Volvo?
Posted in blog
You could almost hear the collective spluttering into several dozen caramel lattes over at the Volvo marketing headquarters in Marlow. On Friday, the Telegraph’s leaked Westminster papers uncovering a plot in 2007 to oust Tony Blair in favour of Gordon Brown ...
is your brand roadworthy?
Posted in blog
My brother is a driving instructor. He teaches his pupils an acronym that they are supposed to check before they set off on any journey – Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...
