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Aug 2014 01

causing brand offence

Posted in blog
causing brand offence

With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell  t-shirts and jumpers. They don’t develop vaccines for underdeveloped countries.  They don’t create solutions ...

Jun 2014 06

are you in danger of cyberstalking your customers?

Posted in blog
Cyberbot

Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a popular online 're-marketing' service allows you to follow visitors off-site.  At what point does ‘targeted services’ become downright creepy and desperate? A few years ...

Mar 2014 07

nothing but the best for baby?

Posted in blog
moneybabyoptimised

‘Emotional blackmail’ tactics are increasingly used to promote brands - do we as marketers have any responsibility to consumers not to deliberately create a false sense of fear or guilt to sell our clients products, or are we simply satisfying ...