causing brand offence
Posted in blog
With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell t-shirts and jumpers. They don’t develop vaccines for the underdeveloped countries. They don’t create ...
are you in danger of cyberstalking your customers?
Posted in blog
Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a new online 're-marketing' service allows you to follow visitors off-site. At what point does ‘targeted services’ become downright creepy and desperate? A few months ...
nothing but the best for baby?
Posted in blog
‘Emotional blackmail’ tactics are increasingly used to promote brands - do we as marketers have any responsibility to consumers not to deliberately create a false sense of fear or guilt to sell our clients products, or are we simply satisfying ...
