Jul 2011 04
do your brand ambassadors work?
Posted in blog
The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...
Jun 2011 13
is your brand roadworthy?
Posted in blog
My brother is a driving instructor. He teaches his pupils an acronym that they are supposed to check before they set off on any journey – Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...
