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Aug 2014 01

causing brand offence

Posted in blog
causing brand offence

With Benetton’s latest round of controversial advertising causing global headlines, you might start asking yourself if this is a strategy worth considering? Benetton make and sell  t-shirts and jumpers. They don’t develop vaccines for underdeveloped countries.  They don’t create solutions ...

Jun 2014 06

are you in danger of cyberstalking your customers?

Posted in blog
Cyberbot

Facebook continues to receive criticism with accusations of ‘spying’ on people and exploiting their preferences for commercial opportunity, and a popular online 're-marketing' service allows you to follow visitors off-site.  At what point does ‘targeted services’ become downright creepy and desperate? A few years ...

Mar 2014 07

nothing but the best for baby?

Posted in blog
moneybabyoptimised

‘Emotional blackmail’ tactics are increasingly used to promote brands - do we as marketers have any responsibility to consumers not to deliberately create a false sense of fear or guilt to sell our clients products, or are we simply satisfying ...

Jul 2013 04

do your brand ambassadors work?

Posted in blog
girlasleepmboxed

The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...

Jul 2011 14

how ruthless should you be with brands?

Posted in blog
ruthlessbrands

Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...

Jun 2011 16

once a Volvo always a Volvo?

Posted in blog
volvoimagembox

You could almost hear the collective spluttering into several dozen caramel lattes over at the Volvo marketing headquarters in Marlow. On Friday, the Telegraph’s leaked Westminster papers uncovering a plot in 2007 to oust Tony Blair in favour of Gordon Brown ...