Jul 2011 14
how ruthless should you be with brands?
Posted in blog
Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...
Jun 2011 16
once a Volvo always a Volvo?
Posted in blog
You could almost hear the collective spluttering into several dozen caramel lattes over at the Volvo marketing headquarters in Marlow. On Friday, the Telegraph’s leaked Westminster papers uncovering a plot in 2007 to oust Tony Blair in favour of Gordon Brown ...
