Jul 2011 04
do your brand ambassadors work?
Posted in blog
The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...
Jun 2011 24
is social media really dying?
Posted in blog
Now, before any stressed out brand managers who have just invested half this years budget into a whizz bang social media strategy have a heart attack, let me assure you that the short answer is no. If you are in ...
Jun 2011 13
is your brand roadworthy?
Posted in blog
My brother is a driving instructor. He teaches his pupils an acronym that they are supposed to check before they set off on any journey – Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...
