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Apr 2013 13

is your brand roadworthy?

Posted in blog
Brandroadworthy

My brother is a driving instructor.  He teaches his pupils an acronym that they are supposed to check before they set off on any journey –  Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...

Jul 2011 21

why can’t customers just stop whinging?

Posted in blog
M&Scustomers

Customers eh?  Why don’t they just shut up and buy our stuff.  You’d think they had a choice or something. This week has seen a customer rebellion against Sir Stuart Roses’ continued revamping of the Marks & Spencer retail brand, with ...

Jul 2011 14

how ruthless should you be with brands?

Posted in blog
ruthlessbrands

Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...

Jun 2011 16

once a Volvo always a Volvo?

Posted in blog
volvoimagembox

You could almost hear the collective spluttering into several dozen caramel lattes over at the Volvo marketing headquarters in Marlow. On Friday, the Telegraph’s leaked Westminster papers uncovering a plot in 2007 to oust Tony Blair in favour of Gordon Brown ...