how ruthless should you be with brands?
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Hmmm…..I wonder what we will be commenting about today? Perhaps British Gas’s frankly bare faced cheek at trying to market their outrageous price hikes as ‘to fund necessary investment in our future energy supplies’ (nice timing by the way)? Or maybe the ...
do your brand ambassadors work?
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The case last week of Melanie Stark, a young lady who is challenging Harrods over their insistence she wear makeup whilst on the shop floor, reminded us at The Marketing Box of just how important company representatives are to your ...
is social media really dying?
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Now, before any stressed out brand managers who have just invested half this years budget into a whizz bang social media strategy have a heart attack, let me assure you that the short answer is no. If you are in ...
once a Volvo always a Volvo?
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You could almost hear the collective spluttering into several dozen caramel lattes over at the Volvo marketing headquarters in Marlow. On Friday, the Telegraph’s leaked Westminster papers uncovering a plot in 2007 to oust Tony Blair in favour of Gordon Brown ...
is your brand roadworthy?
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My brother is a driving instructor. He teaches his pupils an acronym that they are supposed to check before they set off on any journey – Petrol, Indicators, Lights, Oil, Tyres – PILOT. It is a lesson that is supposed to ...
eating our own dogfood
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Welcome to The Marketing Box blog! Yes, after years of advising our clients that they should be creating content driven websites and embracing web 2.0 features and social media, we are finally doing it ourselves. "Join and drive the conversations with ...
