illumin8
A new solution brand
Activ8 Intelligence had developed a new solution that they needed to absorb into their corporate brand and promote its value proposition.
The Marketing Box worked with the senior team to determine the key aspects of the solution, which essentially revolved around the visibility of business intelligence and uncovering key strategies to address issues.
A number of concepts were proposed based on this value proposition, with the favoured route sharing the same play on “eight” as the corporate brand, which was also revamped.
"Rob took us right back to basics before we even started to look at our style and look for our brands. It really challenged us to introspect on what our offering to the market was and we found the entire process invaluable from a learning experience"
Hiedi Lopez, Group Strategy Director, Activ8
Concept work
