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More than making a splash.

Your brand isn’t just your logo, advertising or website. It’s what your customers think about your business – and ultimately, why they choose you.

The Marketing Box brings together strategic thinking, commercial experience and modern marketing execution to help businesses stand out, grow and stay ahead.

WHAT'S INSIDE THE MARKETING BOX?

Brand

Your brand is much more than how your business looks. It’s why customers choose you.

I help define your positioning, proposition and personality – creating a distinctive brand that gives you a genuine competitive advantage.

STrategy

Great marketing starts with knowing where you’re going – and why.

From market opportunity and growth priorities to customers, channels and budgets, I create clear marketing strategies built around your commercial goals.

GO-TO-MARKET

A good strategy only matters if you can turn it into action.

I build practical go-to-market plans that connect your brand, sales and marketing – identifying the audiences, channels and activity most likely to deliver results.

DIGITAL & AI VISIBILITY

Being found increasingly means being visible to search engines, social platforms – and AI.

SEO, PPC, content, search intent and AI visibility all play a part in making sure your business appears where your customers are looking.

CREATIVE & CONTENT

Great ideas get noticed. Great marketing makes them commercially useful.

From campaigns and sales materials to video, social and AI-powered content, I turn strategy into distinctive creative that gets your business noticed.

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FRACTIONAL CMO

Sometimes you don’t need another agency. You need experienced marketing leadership.

I work as part of your senior team to provide strategic direction, manage marketing activity and resources, and turn business objectives into action.

 

Make an impact

Modern marketing has more ways than ever to grab attention. AI has opened up creative possibilities that would have been unimaginable – or unaffordable – just a few years ago.

But getting noticed is only half the job.

Make sure your message lands.

Client work

CONVERSATIONAL AI

In the world of tech you need to stand out. Cloud Cost Optimisation and Generative AI, powered by trusted IBM technology, comes to life over Lighthouse’s digital ocean.

Blockchain

A brand that concentrated on its core value proposition of trusted data, in a market dominated by blockchain sectors such as bitcoin and cryptocurrency

Business Intelligence

Activ8 needed to launch and promote their new software solution to a market crowded with simliar tools.  How could it differentiate the brand and emphasise its unique selling point?

Sparkling Wine

English Sparkling Wine is the fastest growing category in the wine world, competing in a crowded premium market alongside Champagne and other established drinks

Data Migration

This software company needed a brand that would stand out in a world dominated by complexity and tech-babble, so we created butterfly and they never looked back.

RETAIL

BP Retail needed a refresh for its forecourt sit-in brand The Wild Bean Cafe. The design brief covered all of their new LCD and video displays, as well as traditional forecourt POS to tempt fuel customers.

CORPORATE RE-BRANDING

ADP UK needed to distinguish themsleves in the UK  HR market, and wanted a localised brand using more emotional messaging and people focused imagery away from their global giant reputation.

The Brand Optimisation Process™

The Marketing box has developed a unique process gleaned from over twenty years of helping clients improve their brand’s ability to appeal to their target customers’ needs.

ALL brands move through a constant cycle of refinement and change as the variables invloved that affect it themselves change over time.  Whether your brand is at the beginning or somewhere along its journey – understanding the fundamental proposition is key.

Start up packages

So you’ve got your idea together, and you’ve got your team – but guess what?  You don’t have a brand.

Let The Marketing Box get you launched with a well-thought-out value proposition,  an elevator pitch, a name, a brand design, an optimised website and some sales collaterals – then you can really fly!

 

Without the help from The Marketing Box,  I swear I dont think we would have ever got recognised above the noise in our market. Rob took us from some pretty cool code to a fully-fledged, tangible brand that enabled people to understand our solution and its benefits all the way through to a successful exit sale to IBM.

Ian Smith, CEO Gospel Technology

Let’s make your brand everything