a brand to be taken seriously

Butterfly was born out of classic brand principles. The client came to The Marketing Box with a piece of highly sophisticated and complex automation software code, and an objective.

They knew they had a market winning piece of software and the technical expertise to develop it. They also had the right commercial experience and contacts to approach resellers and develop relationships with the influential industry leaders.

What they didn’t have was a brand.

Their objective, therefore, was to create a viable, tangible and marketable business solution out of their enthusiasm, ideas and that vital beta code.

The Marketing Box set about providing them with a suite of communication tools and a brand strategy which not only gave them something to sell but also gravitas amongst the big market players. Furthermore, it projected the key values that reflect the products USP’s in a memorable and creative manner.

Butterfly continues to grow from strength to strength, gaining partner contracts with some of the Industry’s biggest names such as IBM and EMC, and has established itself as the market leader in this particular software field thanks largely to the power of this memorable brand.

Their only problem  now is keeping up with the demand!

 

The Marketing Box took us from a being a piece of sophisticated software and a group of enthusiastic individuals to a fully recognisable and marketable brand. Rob and his team have been invaluable to Butterfly’s success.

Craig Moore, COO of Butterfly Software Ltd

 

 

 

 

 

Animation conceptualised by  and produced by