Butterfly
A revolutionary brand
Butterfly was born of a vision of three founders in an IT firm that had an idea that would revolutionise the world of data migration and storage. Trouble was, in a world of technobabble and confusing terminology – how do you get noticed?
Butterfly used a striking visual identity coupled with a name that, in the tech world, stopped people in their tracks.
Furthermore, it allowed the ideas of “light touch” and minimal downtime to be carried in a way that was memorable and relatable to its core value proposition.
The company literally took off and was acquired by IBM within three years and amalgamated into their portfolio.
"Rob has a deep understanding of how to create an expressive brand that serves as a fantastic platform on which to build and grow a business. Working with the founders of the business he took our ethos, passion and understanding of our vision and captured that perfectly in Butterfly"
Craig Moore, COO, Butterfly Software
Brand implementation
