Lighthouse
A brave new world
Lighthouse Technology was a brand built from stratch from a group of former IBM employees who wanted to fill the need for an enterprise technology vendor who incorporated conversational AI over the datacentre to augment any legacy or incoming systems.
The Marketing Box developed the value propostion and go-to-market strategy which enabled Lighthouse to reach Gold partner status within 12 months.
As a start-up the budget was minimal, and so the brand relied heavily on web presence and social media marketing, including launching an independant AI podcast series, “Baseline”.
"Rob has been an integral part of this business from the off - challenging us as to what makes us stand apart from our competitors in a crowded market. A clear value proposition delivered in an attention grabbing way has given us opportunities to muscle our way into those enterprise deals"
Ben Lowe, CEO Lighthose Technology
